Social media marketing is a branch of digital marketing that focuses on creating, publishing and sharing content on different social media channels. This strategy is proven to be effective in terms of brand visibility, lead generation, improving engagement, boosting website traffic and increasing sales.
Are you new to social media marketing? Answering the following questions could help you start a powerful strategy.
What are your marketing goals?
First things first. You wouldn’t know which strategies to use without setting clear goals. Do you aim to improve brand awareness and boost sales? Do you need to gain loyal followers, increase ROI, or beat competitors? Or all of the above? Think thoroughly and enumerate the needs of the business. Align your social media marketing goals with your short-term and long-term business goals.
Who is your target audience?
Does your business cater to local, nationwide or international clientele? Is your brand gender-specific? What is your target age group? Itemize these things to successfully filter and advertise your social media posts to the right audience. Always prioritize your target market for more conversions.
Which social media platforms are appropriate?
You could determine which channels are appropriate to your brand by conducting a research on the statistics and demography of their users. For example, Facebook has 1.4 billion daily active users; 88% of them are 18 to 29 years old. Also, 89% are female. From this data, you’ll be able to determine that Facebook could be beneficial for fashion and beauty brands, general merchandise, home décor brands, restaurants, and more. Of course, the more platforms, the more chances that you’ll gain new leads and customers. Start with the six top social media sites for digital marketing to avoid wasting efforts by publishing content on the wrong platforms.
What is your content strategy?
You need to determine five things to formulate a strong social media content strategy. First, you must itemize the types of content to produce based on the nature of each platform. It can be a microblog, an infographic, a video, a shout-out, a question, or all of the above. Second, you need to research on the keywords to include on your posts for higher social media search rankings. Third, you must use relevant and most-searched hashtags for greater reach. Fourth, you must determine your budget for paid advertisements. Of course, a bigger budget allocation reaches more users. And fourth, you must plan the schedule of posting ahead of time.
What metrics and tracking tools should you use?
The basic success metrics in social media include the number of likes and shares, reach, the number of clicks to the blog or advertisement, engagement, and hashtag performance. You can view the actual data using built-in social media insights. You may also use analytics tools such as Sprout Social, Buzzsumo, Google Analytics and TapInfluence.
Do you need help in formulating a social media marketing strategy for your business? We, at Fuze, could be of help. Answer our inquiry form to get started.